This week, when China handed over a “smooth overall, stable and steady” “quarterly economy” transcripts, it is known as China’s foreign trade & "barometer"> and "wind vane" The 124th China Import and Export Fair (Canton Fair) also opened in Guangzhou, South China, to prove China's economic vitality in a unique way.
Since the 15th, tens of thousands of Chinese manufacturers and global buyers have gathered in Pazhou Island,Guangzhou.

In this history, the peak value of export turnover once exceeded the national half of the country, "China's first exhibition".After 61 years of existence, it is still full of vitality and vitality. What people feel from it is the confidence and confidence of China's economy to move towards high-quality development.

Guangdong Zhixing Machinery Co., Ltd. participated in the 124th Canton Fair, with a booth area of 27 square meters.In this exhibition, we showcased various advanced technologies and equipments for multi-packaging machines, flat plate machines and warehousing logistics, providing rich selection and one-stop processing and packaging solutions for various industries.

“The Chinese market should not be underestimated”

FRESH, an Egyptian home appliance brand that has been exhibiting for 16 consecutive times, and the US Exotica Air Freshener Company &hellip, who has been attending the conference for 12 consecutive years; at this session of the Canton Fair, the reporter not only did not feel the imaginary “coldness”, but instead The crowded exhibition hall is full of warmth.

The figures confirm the popularity of the pavilion. This autumn, the third phase of the exhibition has a total area of 1.185 million square meters, with a total of over 60,000 booths and about 26,000 domestic and foreign exhibitors.

“The Chinese market cannot be underestimated, and our market share in China is better year after year. ” Yu Zhihong, the authorized agent of Caterpillar's global fan business and the president of American Oriental Fan Company, was very busy after the launch. The construction machinery giant plans to introduce its fan products to the Chinese market next year, “this is why I am full of confidence in the Chinese economy. & rdquo; Yu Zhihong said.

Xu Bing, spokesperson of the Canton Fair and deputy director of the China Foreign Trade Center, said that the Canton Fair has set up an import exhibition for the 12th consecutive year. The United States is the second largest source of buyers for the Canton Fair. In recent years, the number of participants has exceeded 10,000. The 123rd Canton Fair attended 11929 people, an increase of 7.85%.

American fans, Italian kitchen and bathroom products, Korean smart living appliances, Turkish high-end kitchen appliances … … 20,000 square meters of exhibition area attracted 636 companies from 34 countries and regions. Many overseas companies are like old friends who come together to share the dividends of China's development.

“The Chinese market is growing every year. I am very glad that we are participating in it. We are confident in the Chinese market. ” British AUbank Chairman Julian · Bezley said. The established brand of ground cleaning equipment manufacturer, which was founded in 1880, entered China three years ago. Today, the Chinese market has accounted for 10% of its global sales and is expanding rapidly.

The Sembo Group, a multinational company headquartered in India, acquired an industrial air-conditioner manufacturing company in Dongguan, Guangdong Province in 2015. China has become one of the Group's four global operating bases. Maduo, the group's vice president of international business, said: “The Group produces an average of 2.5 million air-conditioners per year. The main market is India, but the Chinese market will become an important contributor. ”

Behind the confidence of many overseas exhibitors is the bright and stable performance of the Chinese economy in recent years and the bright prospects of economic upgrading. It is also a positive trend of China's foreign trade in this year.

The data shows that in the first three quarters, the total value of China's import and export of goods increased by 9.9% over the same period of last year, and exports and imports increased by 6.5% and 14.1% respectively. While the scale of foreign trade import and export has achieved rapid growth, the quality and efficiency of development are further enhanced.

“The more challenges you face, the more you must be committed to high quality development”.

The growing international economic and trade frictions are having a negative impact on the world economy. The International Monetary Fund lowered its growth forecast for the world's major economies in the World Economic Outlook report released on October 9.

Faced with many external uncertainties, how do traditional trading companies cope with challenges? Into the current Canton Fair, the reporter read the story of “winning in the middle of the competition” on the booth of domestic exhibitors.

Faced with the uncertainty of the external environment, many Chinese companies promote internationalization with independent innovation and independent brands as the core.

Double-drum washing machine, self-cleaning air conditioner, feast refrigerator … … into the Haier exhibition area, as if to come to a "high-end store".

“Recall that in 1988, Haier only participated in the Canton Fair for only half of the booth, covering an area of less than 5 square meters. Now Haier series products have entered more than 160 countries and regions around the world. & rdquo; Haier Group Vice President Zhang Qingfu said that relying on scientific and technological research to the high-end transformation, Haier is blowing the new horn of the home appliance "going to the sea". “The practice proves that the more challenges you face, the more you must strengthen your high quality development. ”

Self-owned brands go to sea is an important indicator to measure the quality of a company's “going to the sea”. Home appliance giant Hisense showed the latest "going to the sea" transcript: In the first three quarters of this year, Hisense's overseas brand sales accounted for 60.2%, sales increased by 27.5%, and it has performed well in the United States, Europe, South Africa and other places.

Hisense is one of the earliest companies in China to “go out”. Unlike many offshore companies that adopt “OEM OEM”, Hisense “goes out” has chosen to build its own brand in the first place to gain greater market autonomy and brand premium. Li Youbo, deputy general manager of Hisense International Marketing, said: “The continuous improvement of overseas business is a positive response to Hisense technology. ”

At this session of the Canton Fair, the reporter saw that some enterprises have always occupied a place in the international market because of their high quality and low price. They also have more confidence in the transformation and upgrading of independent innovation.

Qingdao Changxin Machinery Co., Ltd. mainly produces small machines such as weeding machines and floor-turning machines. All products are sold overseas, of which the US market accounts for 20%. The company's export business to the US has not been significantly affected.

“The longer the supply chain, the less likely it is to be affected by the trade war. "The company's overseas business leader Yuan Yue takes a floor-turning machine as an example. The more than 100 spare parts needed for the entire machine can be found in the Chinese market. The perfect industrial chain layout ensures that the company's products are not only of good quality, but also have Strong bargaining power. “Even if a 25% tariff is imposed, the product still has a competitive advantage. ”

Firmly expand opening up and share Chinese dividends with the world

Since its first launch in 1957, the Canton Fair has gone through a long time. This year coincides with the 40 years of reform and opening up. The Canton Fair has transformed from a simple export exhibition to a two-way exhibition of import and export, from the “buy global” to “sell global”, and declared that China is firmly expanding its opening and promoting trade transformation and sharing with the world. The determination to develop a dividend for quality.

The data confirms this change —— the Canton Fair has so far accumulatively received 8.42 million overseas buyers, and the cumulative export turnover exceeded US$1.3 trillion; after the 101st session was renamed as China Import and Export Fair, the import established by the Canton Fair More than 12,000 sub-enterprises have participated in more than 100 countries and regions.

Today, the Canton Fair has become an open international trade platform for “buy global sales global”.

“The potential of the Chinese market is very large. We hope to make great efforts here and achieve long-term cooperation. ”British decorative lighting supplier —— Cascade International Marketing Director Christopher said that many years of participation in the Canton Fair have allowed them to harvest a large number of orders in the Chinese market, and now they are beginning to consider "buy from China" to "go to China" Sell & rdquo;.

The Thai Sangtai Sports Flame Company, which participated in the Canton Fair for the first time, was amazed at the charm of the Canton Fair. Company sales manager Nui said that as one of the largest glove manufacturers in Thailand, they have no clear sales target for the first time, just want to know the international market. “But the current results have exceeded expectations, and the first day of the exhibition has reached a purchase intention with customers from Saudi Arabia. ”

Not only that, but on the open platform of the Canton Fair, the emphasis on protecting intellectual property rights also shows the new image of China's expansion and opening up.

On the stand of Xinfengxiang Zhiyun, many uniquely shaped aromatherapy machines are emitting white mist. “ The best-selling one is designed and applied for by us. ” The staff of Xiangzhiyun Arts & Crafts Co., Ltd. pointed to an aromatherapy device with an flat round wooden texture.

Xu Bing introduced that the Canton Fair has been exploring intellectual property protection since 1992. In the past 26 years, it has experienced the development stage of special rights protection to special institutions and then to a sound system, and established a relatively complete and practical exhibition of intellectual property protection. The system has become a model for intellectual property protection in China's exhibitions and an important window for the Chinese government to effectively protect intellectual property rights and encourage innovation.

The nine-story platform starts from the soil. In the 40 years of reform and opening up, the number of merchants who have purchased in the Canton Fair has more than ten times. The proportion of buyers in Europe and the United States has risen sharply. Buyers from more than 200 countries and regions have participated in the conference and used two markets at home and abroad. Two kinds of resources have pushed China to form a new pattern of comprehensive opening up.

“In the past 40 years of reform and opening up, we have witnessed China’s achievements in world-renowned achievements. I believe that China will continue to develop very well. ” Vice President of the Asian Federation of Industrial Entrepreneurs of Russia, Aliosha · Fedotov’s words, the voice of many overseas exhibitors.